by guest blogger Ava Anderson, natural beauty expert and safe cosmetics advocate
I decided when I was 14 that I would work to clean up the beauty industry. After learning about the use of toxic chemicals in personal care products during a news segment, I spent a year researching the products I was using and searching for safer alternatives. I'd get excited when I found a "natural" or "organic" product, but once I looked beyond the marketing and did my homework on the ingredients, I was often left with yet another product with toxic chemicals that did not meet my standards.
I began to share the issue of toxic chemicals in cosmetic products with friends and family through a blog, yet I constantly ran into a wall trying to find a truly safe line to recommend. Too often a company would have one or two products that were somewhat safe, but once I looked into the rest of the line, I couldn't recommend it. I was really upset by this "greenwashing" and, after watching my grandmother repeatedly fail to find products without harmful chemicals--when I reviewed her purchases, every single one needed to be returned!--I finally decided to create my own line.
Armed with a very long list of "no-no" ingredients, I searched for and ultimately found a private-label manufacturer that would work with me to create a line of skin-care products called Ava Anderson Non-Toxic. We launched six months later, in 2009, (when I was 15) with six products. Now, just three and a half years later, we have more than 60 products in 11 categories--skin, face, hair, body, sun, bugs, baby, pet, candles, home cleaning, and scent--and close to 3,000 Ava "consultants" are earning an income share in this important issue all across the country. We chose direct-sales distribution because this important health issue requires personal education. My goal is to build the company so it's large enough to create a paradigm shift in consumer behavior by educating millions of American families personally about this troubling situation.
Lack of regulations and slick marketing campaigns have set everyone up for failure, and here are the five most upsetting facts about the U.S. cosmetics industry.
1. There are only 10 banned ingredients in the U.S., but more than 1,400 in the EU. Manufacturers have to clean up their formulations to export, due to the European Union's stricter safety standards, but they leave in all those toxic chemicals for us because they can!
2. Manufacturers are legally allowed to hide hundreds of chemicals in the ingredient "fragrance" or "parfum" and do not have to list them on the ingredient label. If your product contains the ingredient fragrance, all bets are off because there is no way to determine the true toxicity of the product. Beware--even "fragrance-free" products use the ingredient "fragrance." If a manufacturer isn't willing to tell the consumer everything that is in its products, that's a big red flag!
3. The Red Cross and Environmental Working Group (EWG) conducted a study in 2004 that detected more than 287 synthetic chemicals in the cord blood of newborns. More than 180 of them are carcinogenic, 217 are toxic to the brain and nervous system, and 208 can cause birth defects or abnormal development in animal tests.
4. In his book Toxic Beauty, Samuel Epstein, MD, states it's actually safer to consume your products than to put them on your skin. A percentage of what you put on your skin does enter your bloodstream--and faster than if you swallowed it! Think of nicotine or estrogen patches, used as drug delivery systems because they are an immediate gateway to the bloodstream, bypassing the liver.
5. A number of carcinogenic contaminants are not required to be listed on your ingredients label. Formaldehyde (from DMDM hydantoin), 1,4-dioxane (from sodium lauryl sulfate, PEGs, and ingredients ending in -eth), nitrosamines (from triethanolamine, or TEA; diethanolamine, or DEA; or monoethanolmaine, or MEA), and hydroquinone (from tocopherals) can be included without informing consumers.
Please remember, this is just the tip of the iceberg! If you start reading ingredient labels, and look beyond the misleading advertisements, you can begin to learn how to make safer choices for yourself and your family.
xoxo Ava Anderson
At the age of 15, Ava Anderson launched her own line of personal care and home cleaning products, Ava Anderson Non-Toxic. Now 19, Ava is educating tens of thousands of American families on the issue of toxic chemicals in personal care products through her line, which now includes baby, skin, face, hair, body, scents, bugs, candles, home, sun, and pet products. This fall, Ava will be a sophomore at Babson College in Wellesley, Massachusetts, and will also actively help run her multimillion-dollar empire with 12 full-time employees. Her goal is to help force a paradigm shift on the issue of toxic chemicals in cosmetics.
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Questions & Answers
Essence Whitening Pills™
Directions: Adults take 1 pill with water daily, preferably before bed. To avoid further pigmentation, follow-up with an SPF 30 or higher during and after brightening treatment Limit sun exposure. Not intended for children under 12. Usre with topical brightening agents will intensify brightening results.
I suffer from stubborn brown spots on my knuckles, knees and elbows. How can Essence Whitening Pills™ help me reduce skin discoloration in these areas?
Essence Whitening Pills™ are formulated with intense brightening ingredients designed to control melanin production, while minimizing brown spots, evening out your skin tone. Follow up with SPF 30 daily during and after treatment, in order to avoid further pigmentation.
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Most see signs of improvement within 2-3 weeks. Others with darker skin may begin to see results in 4-6 weeks. If no improvement is seen after 8 weeks, discontinue product, and return product under our 60 day money back garantee.
Are there side effects when using Essence Whitening Pills™ ?
Side effects will occur only if product usage is not followed correctly. Follow directions on all Brightening products. It is a must to follow up with an SPF 30 daily during and after treatment in order to avoid further pigmentation.
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Is there anything else I can do to speed up the brightening process?
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Absolutely; exposure to the sun can photoosensitize the skin causing specific areas siuch as lip, cheek and forehead areas to darken quicker, making spots darker. Wearing an SPF 30 or higher, with broad spectrum coverage (OVA and UVB) will prevent future skin discolorations.
Let Essence Whitening Pills™ work wonders for you or your business!
The positive feedback we have received from International customers & retailers is astounding and already we have over 160 stockists in the London area alone. With our highly competitive pricing and RRP, your profit margin is 54%- 80%!!
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Ridywo Thouroya – USA
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WARNINGS:
For internall use only. Keep out of reach of children. If pregnant or nursing, do not use this product without consulting a physician. May cause sensitivity to the sun.
INTERNATIONAL BEAUTY CO., LTD. USA (Washington DC)
*You will have to pay the shipping of $5.90 for Priority Mail-2nd day (where avail) with USPS. Send you invoice via PayPal.
*Cant be used or returned, as cash paying customers have the option to do (30 days money back guarantee).
*Program might expire on a certain date and may reoccur periodically from time to time.
*Your email will also be used to be as part of our mailing list of tips, and other articles of useful things, someone interested in our product would fine tasteful.
*You will have to pay the shipping of $5.90 for Priority Mail-2nd day (where avail) with USPS. Send you invoice via PayPal.
*Cant be used or returned, as cash paying customers have the option to do (30 days money back guarantee).
*Program might expire on a certain date and may reoccur periodically from time to time.
*Your email will also be used to be as part of our mailing list of tips, and other articles of useful things, someone interested in our product would fine tasteful.
We encourage Skin whitening research regardless of agenda and purpose. The only research we don't like is that that is kept secret and hidden and made unavailable, especially when it’s a possibility of people’s health are at risk.
For serious brightening enthusiasts who like to understand the mechanisms behind our product (how it works) in terms of its compounding and effect on enzymes and melanin this Journal article to scientifically explain. This report is intended to be read by medical professionals and research scientists. So please have some basic knowledge on skin whitening so this wont be too above anyone’s head with the advanced science it discusses, We give it a big thumbs up:
Journal of Enzyme Inhibition and Medicinal Chemistry - 17(4):Pages 207-218; Tyrosinase Inhibition: General and Applied Aspects, Electronic, Individual (access for 24 hours for US $46.00)
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The importance of sunscreen while on a skin whitening regimen or process. This is critical to getting results of whitening and also, of course, the preventing further darkening. You must use it from the first day (day one) you begin applying or taking any whitening supplement, or agent! Repeat. this is not optional. Or not only do you risk the result of re-darkening, but unscreened sun exposure to areas of whitening could initialize skin darkening darker than originally!
by guest blogger Ava Anderson, natural beauty expert and safe cosmetics advocate
I decided when I was 14 that I would work to clean up the beauty industry. After learning about the use of toxic chemicals in personal care products during a news segment, I spent a year researching the products I was using and searching for safer alternatives. I'd get excited when I found a "natural" or "organic" product, but once I looked beyond the marketing and did my homework on the ingredients, I was often left with yet another product with toxic chemicals that did not meet my standards.
I began to share the issue of toxic chemicals in cosmetic products with friends and family through a blog, yet I constantly ran into a wall trying to find a truly safe line to recommend. Too often a company would have one or two products that were somewhat safe, but once I looked into the rest of the line, I couldn't recommend it. I was really upset by this "greenwashing" and, after watching my grandmother repeatedly fail to find products without harmful chemicals--when I reviewed her purchases, every single one needed to be returned!--I finally decided to create my own line.
Armed with a very long list of "no-no" ingredients, I searched for and ultimately found a private-label manufacturer that would work with me to create a line of skin-care products called Ava Anderson Non-Toxic. We launched six months later, in 2009, (when I was 15) with six products. Now, just three and a half years later, we have more than 60 products in 11 categories--skin, face, hair, body, sun, bugs, baby, pet, candles, home cleaning, and scent--and close to 3,000 Ava "consultants" are earning an income share in this important issue all across the country. We chose direct-sales distribution because this important health issue requires personal education. My goal is to build the company so it's large enough to create a paradigm shift in consumer behavior by educating millions of American families personally about this troubling situation.
Lack of regulations and slick marketing campaigns have set everyone up for failure, and here are the five most upsetting facts about the U.S. cosmetics industry.
1. There are only 10 banned ingredients in the U.S., but more than 1,400 in the EU. Manufacturers have to clean up their formulations to export, due to the European Union's stricter safety standards, but they leave in all those toxic chemicals for us because they can!
2. Manufacturers are legally allowed to hide hundreds of chemicals in the ingredient "fragrance" or "parfum" and do not have to list them on the ingredient label. If your product contains the ingredient fragrance, all bets are off because there is no way to determine the true toxicity of the product. Beware--even "fragrance-free" products use the ingredient "fragrance." If a manufacturer isn't willing to tell the consumer everything that is in its products, that's a big red flag!
3. The Red Cross and Environmental Working Group (EWG) conducted a study in 2004 that detected more than 287 synthetic chemicals in the cord blood of newborns. More than 180 of them are carcinogenic, 217 are toxic to the brain and nervous system, and 208 can cause birth defects or abnormal development in animal tests.
4. In his book Toxic Beauty, Samuel Epstein, MD, states it's actually safer to consume your products than to put them on your skin. A percentage of what you put on your skin does enter your bloodstream--and faster than if you swallowed it! Think of nicotine or estrogen patches, used as drug delivery systems because they are an immediate gateway to the bloodstream, bypassing the liver.
5. A number of carcinogenic contaminants are not required to be listed on your ingredients label. Formaldehyde (from DMDM hydantoin), 1,4-dioxane (from sodium lauryl sulfate, PEGs, and ingredients ending in -eth), nitrosamines (from triethanolamine, or TEA; diethanolamine, or DEA; or monoethanolmaine, or MEA), and hydroquinone (from tocopherals) can be included without informing consumers.
Please remember, this is just the tip of the iceberg! If you start reading ingredient labels, and look beyond the misleading advertisements, you can begin to learn how to make safer choices for yourself and your family.
xoxo Ava Anderson
